Hi, I’m Riley. I was born and raised at the Jersey Shore and grew up frequenting New York City. I’m a beach girl who thrives in the urban environment and loves the hustle of New York. Recently, I moved from Manhattan to San Diego and have had quite the adjustment. My life went from go-go-go to let’s take it slow in a matter of months. The transition was tough, but I acclimated very well. This site was created to expose the differences between the East Coast/West Coast rivalry, but also highlight the synergies between the two. From lifestyle to street style, I’m here to express what inspires me. I hope you like it!